Demo site by Web For Small · Brightloom is a fictional company
Case studies

Real problems. Clear plans. Measurable results.

A look at how we helped three very different small businesses grow, and the numbers that changed.

Two colleagues planning a marketing strategy at a desk
Café · Local SEO + social media

Kettle Yard Café

The challenge: a much-loved neighbourhood café that was invisible on Google Maps and posted on Instagram only when the owner had a spare minute.

What we did: rebuilt the Google Business Profile, added weekly posts and photos, ran a review drive, and set up a three-posts-a-week Instagram plan with a quarterly photo day.

+68%calls from Google Maps
+2,300local Instagram followers
Top 3in Maps for “café near me”
Presenter showing growth charts on a screen
Clinic · Google Ads + landing page

Stride Physio

The challenge: a two-room physiotherapy clinic spending £900 a month on Google Ads with no idea which clicks became bookings.

What we did: set up call and booking tracking, cut broad keywords, wrote a focused landing page per treatment and added Performance Max for retargeting.

−41%cost per booking
3.1×return on ad spend
+27new patients a month
Flat lay of brand strategy materials, colour swatches and sketches
Online shop · Rebrand + email marketing

Pebble & Pine

The challenge: a homeware shop with great products but a home-made logo and an email list nobody had written to in a year.

What we did: a full rebrand with new packaging labels, a product photo shoot, and automated welcome, abandoned basket and win-back emails.

+54%online revenue in 6 months
22%of sales now from email
4.2%store conversion rate

Sample case studies for a fictional company, shown for design purposes.

Our approach

Every case study starts with the same three questions.

  • Who buys from you, and why? We talk to your customers before we write a word.
  • Where do they look first? Google, Instagram, word of mouth: we go where they are.
  • What does a win look like? Calls, bookings, sales. We agree the number up front.
Team planning strategy on a whiteboard in an office

Ready to be the business everyone talks about?

Book a free 30-minute strategy call. You will leave with three quick wins, whether you work with us or not.