When someone nearby searches for what you sell, Google shows a map with three businesses at the top. That spot, the “Maps pack”, gets most of the clicks and calls. Here is the checklist we use to get small businesses into it.
Get the basics right
- Claim and verify your Google Business Profile.
- Choose the right primary category. It is the strongest ranking signal you control. Be specific: “Italian restaurant”, not just “Restaurant”.
- Use your real business name. Adding keywords to your name breaks Google’s rules and can get your profile suspended.
- Match your NAP everywhere. Name, address and phone number must be identical on your website, profile and directories.
Fill in everything
Complete profiles rank better and convert better. Add your services with short descriptions, opening hours including holidays, attributes such as accessibility and payment options, and at least ten good photos of the outside, inside, team and work.
Keep it active
Post an update every week and add new photos every month. Answer questions in the Q&A section yourself, before someone else does. Active profiles send Google a clear signal that the business is open and cared for.
Build reviews steadily
The number, quality and freshness of reviews all count. A steady flow of new reviews every month beats a burst of fifty and then silence. Always reply, and mention the service naturally in your reply.
Remember: never buy reviews or offer rewards for them. It breaks Google’s policies and UK consumer law.
Support it from your website
- A clear page for each service you offer, mentioning the areas you serve.
- Your address and phone number in the footer of every page.
- LocalBusiness schema markup so search engines understand your details.
- A fast, mobile-friendly site: most local searches happen on phones.
Track the results
Your profile’s Performance tab shows searches, views, calls and direction requests. Check it monthly. If the numbers are flat after three months of steady work, it is time for a deeper look at categories, competitors and your website.
Want us to check your profile? Our local SEO service starts with a full audit and a prioritised fix list.